Whether you are launching a new online store or upgrading an existing one, On the Grid Web Design has the experience to build an ecommerce solution that works — from the customer-facing storefront all the way through to the admin, product management and order fulfillment workflow.
We have built ecommerce sites from the ground up, customized existing platforms, integrated payment processors, written custom APIs and optimized stores that were not working as well as they could. Whatever your situation, we can help.
Full-Stack Ecommerce Development
Our ecommerce experience goes deeper than installing a plugin and picking a theme. We handle the complete picture:
- Customer-facing storefront — clean, fast, conversion-optimized product pages, category pages and checkout flows
- Payment processor integration — custom libraries and API connections to payment gateways
- Product management systems — admin interfaces for managing inventory, pricing, variations, and product data
- Order management & fulfillment — picking, packing, and shipping workflow tools built into the admin
- Custom plugins and extensions — functionality that does not exist off the shelf, built from scratch
- Third-party API integrations — connecting your store to shipping carriers, inventory systems and other services
- Store repair & troubleshooting — fixing broken checkouts, failed payment integrations and performance issues
WooCommerce — Our Recommendation for Small Business
For most small and medium-sized businesses, we recommend WooCommerce — the ecommerce plugin for WordPress, built and maintained by Automattic, the same company behind WordPress itself. It is the most widely used ecommerce platform in the world for good reason: it is flexible, well-supported, and backed by a massive ecosystem of plugins that let you customize your store for almost any need.
If you’re already running a WordPress site, adding WooCommerce is a natural and cost-effective next step. We’ve set up and customized multiple WooCommerce stores and know the platform inside and out — including its most useful extensions for payments, shipping, inventory, and more.
Custom Ecommerce Development
Sometimes no existing platform is quite right for what you need. We have extensive experience building fully custom ecommerce solutions — including writing custom libraries to connect to payment processors and other APIs, building product and inventory management systems and developing the complete order workflow from customer purchase through to shipping. If you need something built to your exact specifications rather than adapted from an existing platform, we can do it.
We even built our own custom WordPress rental plugin, developed around the same time WooCommerce was just getting off the ground. It runs completely independently of WooCommerce and is still actively maintained today.
Add a Store to Your Existing Site
You do not necessarily need a brand-new website to start selling online. If you already have a WordPress site, we can add a fully functional WooCommerce store to it without starting over. We will integrate it cleanly into your existing design and make sure the shopping experience feels like a natural part of your site.